(Do you know) What’s the difference between a brand, identity and logo? Is there a difference? Why is the Adobe logo red and black why do Domino’s Pizza use blue and red? Can different colours influence consumers’ emotions and perceptions of goods and services and how different shapes elicit different traits?
Over this and coming posts we will answer these questions and discussing a variety of insights into the design process, and all the elements that piece together to form a memorable and charismatic brand.