Muscular Dystrophy Australia (MDA) tasked us with designing their 2019 Year in Review.
2019 marked the start of a new chapter for MDA. After 30 years at the helm, its Founder and Executive Director retired and a new CEO was appointed. With the change of leadership a key theme, the report design needed to balance honouring its Founder’s history and legacy while alluding to the next chapter in its history.
With a brief to keep things simple and MDA’s logo and colour palette to work from, we drew inspiration from MDA’s annual National Superhero Week fundraiser. Using the event’s distinctive collateral we created colour themes for each section to guide the reader seamlessly through the report.
The Year in Review needed to cater to audiences reading the report in both digital and print formats. So, every page was designed to work either on its own or in harmony with its facing page. Eye-catching elements were created to capture and keep the reader’s attention throughout.
The result is a clean, modern and fresh annual review that provides the perfect segue between MDA’s rich past to its bright future.
It was a privilege to design the Year in Review 2019 and we are so pleased to hear it received very positive feedback from all of MDA’s key stakeholders.
“This was MDA’s first Annual Review and Six Foot Seven delivered a wonderful product for us from a bare bones brief. The entire job ran smoothly, to schedule and was a really positive collaboration.”
– Jan Chisholm, CEO Musuclar Dystrophy Australia
You can read the whole report on the MDA website.
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