David Nanfra Coaching Brand Strategy


Graphic Design, Logo & Branding

David Nanfra is a transformative coach helping leaders and teams achieve the extraordinary.

With 27 years’ experience in leadership, business and entrepreneurship, David coaches high performers to create meaningful careers and lives.

David tasked Six Foot Seven with improving and professionalising his brand, David Nanfra Coaching.

We approached the challenge in three phases:

  1. Strategy
  2. Execution and creative
  3. Digital presence

Strategy

Defining the strategy for a brand is crucial, as this informs creative direction.

We used a combination of research and deep consultation to create a brand strategy that clearly and articulately:

  • defines David Nanfra Coaching’s brand purpose and positioning,
  • differentiates David Nanfra Coaching from similar businesses.

David Nanfra Coaching Brand Guidelines

Execution and creative

Next, we set about bringing David Nanfra Coaching’s brand strategy to life.

David had already established a logo so we used this to create Brand Identity Guidelines to ensure consistency and clarity in communicating across all mediums.

These Brand Identity Guidelines become the source of truth for David Nanfra Coaching’s visual identity, including fonts, logos and how they are used, colour palettes and brand iconography.

We used the new guidelines to create a new suite of business stationery for David, including:

  • Letterheads
  • Email signatures
  • Presentation and proposal templates

David Nanfra Coaching Brand Guidelines

David Nanfra Coaching Brand Guidelines

David Nanfra Coaching icons

Digital presence

Finally, we turned our attention to David’s business website, designing and developing a secure, mobile-optimised website in WordPress that amplified his brand strategy and created a clear call to action for new clients.

The result is a fast, responsive and engaging website showcasing David’s coaching services, and encouraging new clients to contact David and begin their journey towards achieving the extraordinary.

David Nanfra Coaching Website on MacBook

David Nanfra Coaching Website on MacBook

“Six Foot Seven are great at understanding you personally, how you want to speak to your clients and then communicating that articulately and with purpose.”
– David Nanfra

You can visit David’s website at davidnanfra.com.

Do you need a brand strategy for your business?

We really enjoyed building David Nanfra Coaching’s brand strategy and identity. If you need help with your brand, we’d love to work with you.

Please fill out the form below and we’ll be in touch.