Lilyroo Fund Brand Development


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This is where it all started for Six Foot Seven. Although back in 2014, it was a hobby done in our spare time.

Inspired by Oriental Lily flowers we created an identity for the Lilyroo Fund, a charitable fund established by Kristie and Peter Lockyer to celebrate the short but perfect life of their daughter Lily.

The Lilyroo Fund raises money for the Royal Women’s Hospital NICU in Melbourne. Learn more about the Lilyroo Fund at https://lilyroo.org/.

Lilyroo Fund launch night poster

Lilyroo Fund launch night

Lilyroo Ride peloton outside WCH

Lilyroo Ride peloton

Lilyroo Ride peloton and cars