Since 2001 BowdenCorp have undergone rapid growth. With such growth comes a unique set of challenges – for BowdenCorp, this included updating their marketing material to reflect their Tier 2/Tier 3 commercial construction capability.
Tasked with creating a new Capability Statement and Expression of Interest for BowdenCrop, we first gathered all of their existing brand and visual assets, and created a Brand Guide, to ensure consistency across all of BowdenCorp’s touch points.
Using the brand guide we then created both the copy and design for BowdenCorp’s Capability Statement, employing a clean and efficient design layout to reflect their value managed approach to construction.
The Expression of Interest (EOI) document required more flexibility than the Capability Statement as its contents and structure is unique to each application. We achieved this by creating an EOI template in Adobe InDesign that BowdenCorp can easily customise for each prospective project, and facilitated InDesign training sessions to ensure smooth adoption of the new EOI production process.
The Capability Statement has been well received within the industry and BowdenCorp are regularly submitting Expressions of Interest using the template we created.
View the full Capability Statement here.
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