“I only work in black…and sometimes very very dark grey.”– Batman, The Lego Movie Have you ever wondered why the blue sea appears more inviting on a hot summer’s day? Why orange and yellow vegetables in a Sunday Roast look more appetising in winter? Or what a company’s colour palette says about them? Different colours
Why do we keep going back to our preferred supermarket for our weekly shop, favourite café for our morning coffee or local mechanic for our car service? Is it habit, maybe it’s convenience or could it be something else? We believe it is something else: TRUST. As consumers we tend to base our buying choices on trust. But why is it we trust certain organisations, products or services over others, and how, as businesses, do we build trust with our customers?
Do you know the difference between a brand, identity and logo? How different colours can influence consumers’ emotions and perceptions of goods and services. Or how different shapes elicit different traits?