Brand, Design, Identity

Consistency is key

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Why do we keep going back to our preferred supermarket for our weekly shop, favourite café for our morning coffee or local mechanic for our car service? Is it habit, maybe it’s convenience or could it be something else? We believe it is something else: TRUST. As consumers we tend to base our buying choices on trust. But why is it we trust certain organisations, products or services over others, and how, as businesses, do we build trust with our customers?

Trust is the firm belief in the reliability, truth, or ability of someone or something. Trust is an instinct and key to us forming relationships, cooperating and, as groups and teams, achieving remarkable things.