“I only work in black…and sometimes very very dark grey.”– Batman, The Lego Movie Have you ever wondered why the blue sea appears more inviting on a hot summer’s day? Why orange and yellow vegetables in a Sunday Roast look more appetising in winter? Or what a company’s colour palette says about them? Different colours
Do you know the difference between a brand, identity and logo? How different colours can influence consumers’ emotions and perceptions of goods and services. Or how different shapes elicit different traits?